
Delivery apps brought takeaways new customers - and a permanent tax on every single order. With commissions typically running around 14% for order-only services (and far more with delivery included), it is worth doing the maths on what you are really paying.
Take a takeaway processing £3,000 a week through an aggregator at 14%: that is £420 a week - over £21,800 a year - paid for orders largely coming from customers who already know you. At 20%+ with delivery services, the same shop hands over £31,000+. That is a staff wage, a refit, or simply profit.
The deeper cost is invisible: the platform owns the customer relationship. You don't get their contact details, you can't market to them, and when they open the app tomorrow, your competitors are one scroll away with a discount. You are renting your own regulars.
A branded ordering website - like our takeaway platform - flips the model: flat monthly fee (from £49), 0% commission, payments direct to you, and every customer's details stay yours for offers and loyalty campaigns. Orders arrive on a kitchen tablet or printer exactly as app orders do.
You don't have to leave the apps overnight - just make direct ordering the better deal. A '10% off when you order direct' offer, QR codes on every bag and menu, and a pinned social post typically shift the bulk of regulars within weeks. From there, every order they place saves you commission. We help every client run exactly this switch campaign at launch.