
Nobody reads a restaurant website - they read the menu. It gets more traffic than every other page combined, yet most restaurants upload it as a blurry PDF and wonder why online orders lag. Your menu is a sales document; design it like one.
PDFs are unreadable on phones - where the vast majority of your visitors are - invisible to Google, and a pain to update. A proper HTML menu is searchable ("vegan pizza bournemouth" should find you), fast, and editable in minutes when prices change.
Diners' eyes go to the first and last items in each section - place your highest-margin dishes there. Describe generously: "slow-cooked lamb shoulder, 12 hours" outsells "lamb". Photograph your best six dishes properly rather than all sixty badly. And show prices clearly - hiding them reads as expensive.
Every dish should be one tap from an order or booking. If your ordering flow means leaving the menu, finding a button, and re-finding the dish - you are losing dinners at the doorstep. Our takeaway platform builds ordering into the menu itself, commission-free. Pair it with photography and the site pays for itself in weeks.