The camera in your pocket outperforms professional kit from a decade ago - what separates amateur product photos from sales-driving ones is technique, not equipment. An afternoon of practice lifts an entire catalogue.
Shoot beside a big window in daylight; never under yellow ceiling lights, never with flash. Overcast days are a gift - clouds are nature's softbox. Keep the light to the side of the product, use a sheet of white card opposite to bounce it back, and shadows soften beautifully.
A curve of white card makes an infinity backdrop for pennies. Shoot the standard set for every product: front, back, detail close-up, and - the one that sells - the product in use, in a real setting, at human scale. Keep every shot the same orientation so your shop grid looks disciplined.
Straighten, crop consistently, nudge brightness - stop before colours drift from reality, because inaccurate photos come back as returns. Phone editing apps do everything a shop needs. Export large; let the website compress. Speaking of which - our e-commerce platform optimises every upload automatically, so great photos stay fast.