
"How much is a website?" is the first question every business asks and the one most agencies dodge. Here is the honest 2026 answer, based on what UK businesses actually pay - and what determines the price.
Brochure website (3-6 pages): £400-£1,200. Presents your business, services and contact details. Ideal for trades and local services. Business website (8-20 pages): £1,200-£4,000, with proper copywriting, SEO structure and lead capture. E-commerce: from £2,000-£10,000 bespoke, or managed platforms from around £59/month. Custom web applications: £5,000-£25,000+ depending on complexity.
Four things: the number of unique page designs, functionality (booking, payments, member areas), content creation (copywriting, photography), and who does the work. A freelancer's £600 site and an agency's £3,000 site can look similar on day one - the difference shows in loading speed, SEO structure, security and what happens when you need changes.
Watch for: platform lock-in (you can never move the site), no mobile optimisation, 'SEO' that is just installing a plugin, stock content Google ignores, and hosting reselling with huge markups. The most expensive website is the cheap one you have to rebuild after a year.
Start with fewer pages done properly rather than many pages done thinly. Use a managed SaaS platform if your needs are standard - a corporate site from £29/month or a shop from £59/month beats overpaying for bespoke work you don't need. And always get a fixed written quote. If you would like one from us, see our pricing or request a quote - we reply within one working day.