SEO

• Bigcrea Team
• SEO

Google Business Profile: The Free Marketing Channel You're Ignoring

For local searches, your Google Business Profile is seen more often than your website - it is the box with the map, reviews, photos and opening hours that appears when people search your name or your trade. It is free, and most businesses treat it like a parked car.

Complete beats claimed

Claiming the profile is step zero. Completing it is what ranks: every service listed, precise categories, service areas, opening hours (including holidays - nothing earns a one-star review like a wasted journey), booking links, and a description written in the words customers search.

Feed it weekly

Google measurably favours active profiles. A weekly rhythm of one post (offer, job done, tip), fresh photos (real ones - phone shots of actual work outperform stock every time), and answers in the Q&A section keeps the algorithm and the customers both satisfied.

Reviews are the engine

Ask at the moment of delight - job done, plate cleared, problem solved. Make it one tap with a QR code or link. Reply to every review: warmly to praise, calmly and factually to criticism; future customers read your replies more carefully than the reviews themselves. This whole rhythm is part of our local SEO plans - or steal the system and run it yourself.