Around one in five people has some form of disability or impairment - dyslexia, low vision, colour-blindness, motor difficulty, hearing loss. An inaccessible website quietly turns that fifth of the market away at the door. Accessibility is not a compliance chore; it is reach.
Text contrast strong enough to read in sunlight. Text that scales without breaking the layout. Every image with meaningful alt text (which Google also reads - accessibility and SEO are old friends). Forms with proper labels, not vanishing placeholder text. Videos with captions - which most people watch on mute anyway.
Put your mouse away and navigate your site with the Tab and Enter keys. Can you reach the menu, move through it, submit the contact form? If not, it is broken for keyboard users, screen-reader users and, increasingly, for search engines evaluating quality.
Every accessibility improvement helps all visitors: clearer type, calmer layouts, faster pages, forms that make sense. The 'accessible version' of your website is simply the better-designed version. It is baked into every site we build - and it is one of the first things we check in a website review.